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About Me

I’m an entrepreneur, author, strength/fitness/business coach (yes, all that), world traveler, life enjoyer (is that even a word?) and former pro-basketball player who is working on hooping consistently again.There’s a lot more to me but I’ll tell you those stories over a drink some time (or maybe you’ll read more about it in this blog).

The things I did write about

So I don’t leave you hanging completely, are…..


Since a week kid I was entrepreneurial, unfortunately many times that took me down the wrong path. Sports and fitness saved me…..I mean really saved me. These days I’m all about running my business that are my purpose; my gym Vigor Ground Fitness and Performance which is located in Seattle, WA and the gym I started in Slovenia Vigor Move & Live.


I also co-own The Pack Fitness Business with my friend Steve Krebs, where we help other fitness professionals change their mindset, become better at their craft, position themselves and help others change their life while they are growing their business and creating a life that they love for themselves.


It’s cool to say I’m an author that’s why I really put it on here. 

I co-wrote a national best seller “The Fit Formula” and self-published “The Fitness Business Mixtape.” There’s a lot more coming where that came from….I’ve also written for a number of top fitness and lifestyle blogs.

More than anything I love writing to get all the things in my head out and help people find solutions (or maybe help tip them out of ambivalence on a certain matter).


Strength/Fitness Coach

Sport and fitness saved my life. I was a knuckle head when I was younger. My coaches, my team, family and drive to be the best basketball player (and the most capable athlete) is what tipped the scales and made me turn down the “right” path. 

When I was done with playing professional basketball I went into fitness (I was actually in it all that time but that’s a story for another day) and for the last decade I’ve been purposeful about helping people change their life through the vehicle that changed mine.

I train athletes, youth, and any person that has a goal and desire to change for the better (those who don’t; we find it!)


If I’m not traveling you can find me at Vigor Ground Fitness and Performance daily…..

Sometimes success means overcomitting…



I love to travel the world and learn and explore new places and cultures. I’m glad my parents instilled it in me when I was younger. Most of my travel is a mix of business and pleasure as the blend is best; learn, explore, enjoy, experience. 


Everyone should get out and experience the world.

“A wise man travels to discover himself.”

– James Russell Lowell

Life Enjoyer

At the end of the day we all want to be happy. The answer to almost anything you say you want to do or achieve if I keep asking you why will most likely end with the answer “because I want to be happy.” I work my ass off and put in many long days and have had many ups and downs in life. We all do. At the end of the day we only have one life to live and we should enjoy it as much as we possibly can.We should jump, fall, learn, get back up and try again. We should be alive and not just live. Success comes through failure so know you will fail and learn from it and that’s a good thing. At the end you will succeed. But you have to go for it! Be less fearful of “what if” and rather just go and find out what would happen….We should judge less, listen, and love more.A big part of happiness is doing, pursuing mastery, things that are purposeful, experiences (more than things) and being around people that make you smile, challenge you, and make you better. I definitely haven’t figured it all out (some of the things I write I’m telling myself) but I’m in a place where I live with purpose and create my own happiness in this journey called life. Sometimes its big things but many times its enjoying the little things every day and being present in what we are doing and who we are with. Part of my purpose is helping you find yours and create more happiness in your life so if my writing here can do just a little of that for you or someone else out there, then it is all worth it. I’ll leave you with one of my favorite quotes that guides me:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Theodore Roosevelt 

And since a picture says a thousand words, here’s thousands of more words about me….

  • “@SAvilaFitness @JasonFerruggia appreciate the support!”

    @LukaHocevar – March 9, 2017

  • “@BryanKrahn look forward to having you come out brother. I’ll also get some post pump grub spots ready for us to go to”

    @LukaHocevar – December 25, 2015

  • “One of the most underrated and ignored parts of running a (fitness) business is the culture,…”

    @LukaHocevar – December 19, 2015

  • “In case you’re tired of programs that don’t help you get stronger and build quality muscle….here’s the “recipe””

    @LukaHocevar – November 21, 2015

  • “Shooting videos for “10 Exercises You’re Not Doing But Should Be” which can spice up your training if…”

    @LukaHocevar – November 5, 2015

  • “Coaching En Fuego Baseball Kids and building a solid foundation, not only with their body but most…”

    @LukaHocevar – November 3, 2015

  • “Development with the vigorgroundfitness babies….this kid crawls and rolls and has fun while his…”

    @LukaHocevar – November 3, 2015

  • “Every damn day. I’m shipping. You? -#vigorstrong #vigorcity #shiphappens #fitness #instafit…”

    @LukaHocevar – November 1, 2015

Latest posts

The Secret to Your Productivity and Happiness

Posted by Luka Hocevar | March 9, 2014 | 1 Comments

Here’s the truth; I don’t have it.   I don’t believe anyone holds the “secret.” Actually, YOU do.   Before you give me that look and bounce, keep reading and I will show you some ways how you can affect your happiness and productivity. If you talked to a number of successful and productive people you’d realize […]

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I Got 99 Problems But Getting My S@*t Together Ain’t One

Posted by Luka Hocevar | January 13, 2014 | 42 Comments

Let me start by saying I do have to get my shit together in certain areas. Ok, now that I got that out. This is an email I wrote a while back that a lot of people shared and received a lot of feedback that it helped them. I re-read it because I have it at […]

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